The year 2019 was one of the most challenging for Hong Kong’s retail landscape in recent history, and 2020 is set to be just as testing. Now more than ever, the region’s “shopping paradise” status is being put to the test, with social, cultural and technological factors all playing a role.
In this report, Euromonitor will examine several trends such as social commerce, influencer marketing and delivery-optimization which can help retail players safeguard their future in the era of digitalization.
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This white paper features results from Euromonitor's 2021 Voice of the Consumer: Lifestyles Survey, highlighting preferences and shopping habits of 10 consumer types.