Premiumization in Snacks

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For more than a decade, dollar sales growth in snacks has significantly outpaced volume growth as consumers trade up to exclusive offerings.

This presentation explores premiumization in snacks, highlighting how manufacturers have used product ingredients, packaging and channel strategies to drive sales of higher-end snacks.

Download Now to:

Learn about the evolution of this premiumization trend and how it will impact business in the coming years
Identify key traits and features that can contribute to a product’s “premium” image
Understand how premiumization has reshaped and will continue to drive growth in the snack market

Euromonitor International