Starting from 2000, China’s bubble tea industry has gradually evolved from bubble tea 1.0 (powder milk tea) to bubble tea 2.0 (street milk tea), and now steps into bubble tea 3.0 (boutique tea) era.
This presentation begins with the overview of China’s consumer foodservice industry, then deep dive into the growth momentum of each segmentations. It also focuses on the development of milk tea shops industry and explore the growth engine behind.
DOWNLOAD NOW TO GAIN INSIGHTS ON:
• China’s Consumer Foodservice Industry Overview in 2018
• The Development of Street Stalls (bubble tea shops)
• Moving into “Bubble Tea 3.0” Era
• Product Expansion: blurring the boundary of tea-based products
• Consumer Bonding: culture immersive shopping
下载完整报告，以了解：
- 2018中国餐饮行业的概况总览
- 街饮行业变迁
- 奶茶3.0时代的开启
- 奶茶店产品扩充：弱化以茶为主要原料的产品
- 连接消费者：建立沉浸式的文化消费环境
Euromonitor International
Euromonitor International
Euromonitor International