Eyes on Africa 2026: Where growth shifts next

Tuesday, 28 July 2026
10.00–13.00 SAST
The Tryst, Sandton, South Africa

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Join us at Eyes on Africa 2026, an exclusive executive gathering hosted by Euromonitor, exploring the key shifts reshaping Africa’s consumer and business landscape.

Africa is entering a new phase of growth defined by increasingly fragmented consumer influence, rapid digital ecosystem evolution and shifting competitive dynamics across markets. Businesses have to rethink traditional assumptions and identify where demand is truly emerging.

You’ll connect with senior leaders and unpack how these structural shifts are transforming growth opportunities across South Africa.

This event includes an insights presentation, panel discussion and interactive roundtables—designed to encourage meaningful dialogue and guide practical strategies for navigating Africa’s evolving consumer economy.

Why you should attend: 

Understand shifting dynamics: Explore key business tensions and market shifts reshaping growth across Africa
Explore evolving consumer influence: Examine how spending power, demand patterns and consumer priorities are changing across demographics and markets
Navigate ecosystem-driven change: Understand the growing role of digital behaviour, channel integration and connected ecosystems in shaping business strategy
Adapt your business strategy: Learn how businesses are responding to changing market realities across industries and sectors
Identify future opportunities: Discover emerging demand pockets and evolving growth priorities across the region

Agenda

09.45 | Registration

10.15–10.25 | Opening remarks by Euromonitor
10.25–10.55 | Presentation: Where growth shifts next in Africa
10.55–11.45 | Panel discussion: Competing in Africa’s changing consumer economy
11.45–12.30 | Conversation circles: From insight to strategy
12.30–13.00 | Networking