As businesses and governments around the world increasingly prioritise sustainability, it becomes imperative for students to understand sustainability principles and practices. Integrating Education for Sustainable Development (ESD) into the curricula of Universities and Higher Education Institutions (HEIs) presents a crucial opportunity to equip students with the sustainability knowledge, skills and values that they need to thrive in our rapidly changing world, shaping the mindset of future leaders. 
 

However, when it comes to ESD, there is no fixed teaching approach for educators to follow. To help you bring real-world sustainability scenarios and case studies into the classroom, Euromonitor has developed an innovative new product: Passport Sustainability designed to examine a wealth of qualitative and quantitative sustainability insights. 
 

Passport Sustainability uniquely combines sustainability surveys, product claims, retail sales data, and rich global analysis and case studies. It is an invaluable asset for crafting course assignments and fostering engaging classroom discussions moreover, it becomes a cornerstone for academic research, offering contextual depth and datasets for analysis. 

“Euromonitor’s Sustainability research has provided me with valuable survey data for academic research purposes, enabling the analysis of consumer behaviour across various domains of sustainable consumption. This has facilitated insightful cross-cultural comparisons between consumers, revealing differences and similarities in their sustainability practices within diverse cultural contexts.” 
 

Dr. Wassili Lasarov, Professor of Marketing, Audencia Business School 
 

How it works: 

Euromonitor surveys over 40,000 consumers and 900 professionals annually to gauge their awareness, behaviours, and priorities regarding sustainability. We track products that make sustainability claims across 50 product categories and 25 countries and our analysis spans over 70 sustainable product claims across the themes of: sustainable sourcing, sustainable packaging, animal welfare, diets, planet-friendly, no artificial ingredients, and safer/no chemical ingredients, welfare, diets, planet-friendly, no artificial ingredients, and safer/no chemical ingredients. 
 

Euromonitor’s sustainability product data is informed by nearly 6.6 million unique individual product SKUs with sustainability claims, representing a substantial USD 1.77 trillion in total retail sales from 2020 to 2022. 
 

Sustainability in action: 

Euromonitor provides a contextual framework and offers datasets essential for robust analysis of these principles, answering questions such as: 

In Beauty and Personal Care, for instance, over 3 million products featured sustainability claims in 2022. We can see that European markets demonstrate a more pronounced adoption, with the UK, Poland, Sweden, France, and Germany leading as the top five markets in terms of the prevalence of products with sustainability claims:  

Intriguingly, in markets such as South Korea and Brazil, there is high consumer reception towards the sustainable products that are available; however, a limited assortment of these products results in a lower prevalence overall. This discrepancy underscores the potential for growth in these markets.   

Passport Sustainability allow teachers and students alike to understand the 360-degree stories behind sustainability - blending surveys, product claims, sales data, and rich analyses and case studies. And with governments increasingly mandating the incorporation of sustainability topics into higher education courses; the tool becomes a lifeline for lecturers seeking high-quality data and analysis to meet these requirements. 
 

Find out more 

If you wish to find out more information about how Euromonitor’s Sustainability tool can help your academic institution, complete the form on this page to request a live demonstration of the product in action from one of our team of experts.  

Learn more about our Sustainability product ›