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Going beyond typical demographic-based segmentation and grouping consumers based on shared shopping habits and preferences, companies can better develop products and marketing campaigns resonating with key customers.

Learn more in our free report about shoppers around the world, helping you better target your core customers. 

Download now to:

  • Analyse profiles and key traits of 5 global shopper types
  • Understand the preferences and behaviours of global shoppers
  • Examine how shoppers are influenced and their purchasing process