Many companies have traditionally ignored later lifers – men and women over 60 – because they are seen as frugal spenders with lower incomes and the ability to resist marketing messages.

Despite these challenges, this growing demographic cannot be ignored. Senior consumers will grow from 12% of the global population in 2015 to 18% by 2030, providing rich opportunities for companies that get it right.

Download this white paper to:

• Learn why technology, eyewear, luxury goods, apparel, beauty, personal care, garden, tissue and hygiene industries need to make baby boomers a priority
• Identify buying preferences across elderly consumers to unlock sizeable opportunities
• See how companies in Japan are finding opportunities in an ageing market