China is the second largest retail market in the world and it will see the largest absolute sales growth for a retail market globally in the next five years. Since 2012, Alibaba Group Holding has been the largest retailer in the Chinese market, thanks to its immensely popular business to consumer platforms.
Download this company profile to:
- Learn about Alibaba and its customers, brand portfolio and market position
- Gain insight on how to take advantage of its retailing ecosystem
- Target the consumers using its platforms to shop