Brands and distributors need to assess the retail landscape to determine the best route to market in a quickly-changing retail industry. Based on brand positioning, demonstrated historic value and projected growth, a retailer must see the benefit for their customers to develop a partnership with any given brand.
In our latest white paper, we identify key areas of market research for companies to use when designing and implementing successful strategies.
Download now to:
- Learn about your target market segment and define their purchasing preferences
- Identify channel opportunities and how the distribution spectrum compares to existing relationships
- Discover new emerging retail channels for existing or new products