China is the world's second largest consumer market, having overtaken Japan in 2011 in terms of consumer expenditure. As a result, China has emerged as the market to watch.

Analysing a number of geographies around the world, this white paper explores the impact of Chinese shoppers on various markets, the position of the Chinese government toward tourism and the allure of shopping abroad.

Download this white paper now to:

• Learn about motiviators driving Chinese travellers to shop abroad
• Explore expenditure trends emerging with the increase of travel
• Uncover evolving consumption habits of the Chinese tourist
• Consider future opportunities for marketing to Chinese consumers