Longer life expectancies, improving health and later retirement indicate the standard age for "old age" is blurring. Regardless, with age comes physiological, family-related and work-relate changes. Mid-life is a time for consumers to take stock of their lives and embark on new ventures.
This report focuses on lifestyles and expectations of 45-59 year-olds and how their buying behaviour impacts consumer markets.
Download now to:
- Learn about mid-lifer's current consumer preferences
- Identify lucrative business opportunities that would appeal to this age group
- Discover how mid-lifer's impact your product sales