Vitamins and Dietary Supplements: Market Trends
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- Understand key trends and drivers in some of the biggest VDS markets
- Learn what new consumer groups to target and their VDS preferences
- Identify key areas within the VDS industry for generating growth opportunities
The trends towards healthy lifestyles and disease prevention are generating growth opportunities and challenges for vitamins and dietary supplements (VDS) firms.
As a result, companies are adjusting to a new, connected and more informed consumer.
Top 10 Global Consumer Trends 2021
The pandemic forever altered consumer behaviour. What we value, how we consume and where we spend will never be the same. Businesses that explore and understand these shifts can act now to improve product and service development, employ stronger marketing tactics, lock in customer loyalty and prepare for what’s next.