When entering emerging countries, multinational companies recognise the need for variations in the strategies they deployed in developed markets. 
Some emerging cities, which geographically belong to the emerging world, resemble developed countries. As such, strategies should diverge from the rest of their respective countries.

Download this white paper to:

  • Learn which emerging cities present the greatest growth opportunities
  • Gain insight on how to prioritise emerging cities in planning international growth
  • Identify the greatest business challenges in emerging cities
Download our free white paper!