Discover ways in which men's and women’s consumption habits differ to help you target key patterns in top growth markets and identify white space opportunities for players in both industries.
Watch now to:
- Harness consumer survey data to reveal consumer behavior traits and grooming preferences
- Compare macroeconomic factors to fashion and beauty industry growth to further analyse areas of future expansion for companies focusing on male consumers
- Develop targeted marketing campaigns by learning how men's spending habits in beauty and apparel differ from country to country
Our expert analysts elaborate on new trends and provide a wealth of knowledge on industries, economies and consumers.