With internet use growing rapidly across most of the world, retailers and manufacturers are seeking to broaden their global reach by leveraging digital channels. Identifying the best markets for internet-based expansion and developing an efficient model for each market requires careful analysis of opportunities and expectations across strategy, payments and logistics. Find out what retailers and manufacturers are doing to ensure effective market entrance and prevent expensive missteps.
Watch now to:
- Learn five strategic considerations for assessing and expanding into emerging and developing countries.
- Identify market characteristics and indicators specific to emerging and developing countries that retailers and manufacturers should understand when selecting a market for entry.
- Gain insight by reviewing case studies that demonstrate how successful retailers have effectively entered emerging markets by navigating local conditions and consumer preferences.
Our expert analysts elaborate on new trends and provide a wealth of knowledge on industries, economies and consumers.