About the Webinar

Euromonitor International’s latest research reveals another year of accelerating global growth for toys and games in 2012, with a deepening discrepancy in performance between developed and emerging economies. Value sales of toys and games continued to decline in Western Europe and North America in 2012, affected by continuing economic problems, while global growth was underpinned by Latin America and Eastern Europe. In traditional toys and games, construction was the star of the industry globally, outperforming all categories by a large margin. Licensed products remained an important contributor to growth, although new film tie-in properties did not quite deliver the growth some manufacturers were hoping for. Digital gaming, which is at an all-time high thanks largely to an improving gaming experience as well as the rising penetration of smartphones and tablets, helped greatly to offset the overall decline in video games.

The State of Play: Global Toys and Games Overview

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