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Mass media applies pressure on consumers to appear perfect, fuelling an interest in exercise not only to fight obesity but also for physical attractiveness and vanity motives.

These aspirations for perfectionism have led to new marketing opportunities and growth in the sales of sportswear and apparel. 

Download an extract of our report to gain insight into:

  • Existing demand factors
  • New consumer behaviours impacting sports consumption
  • Market opportunities
  • Industry outlook 

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Challenges and Opportunities in
Global Participatory Sport