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The combination of strong migration flows and higher birth rates among minority populations has led to an unprecedented level of diversity in developed markets. As the market becomes more ethnically, culturally and religiously diverse, targeted strategies have shifted from ethnic marketing to “marketing in a multicultural world".

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  • Drivers behind the rising demand for adapted products and services
  • Impact on lifestyle and shopping behaviours
  • How leading multinationals are adapting their marketing strategies
  • New opportunities from increased population diversity