Sports fandom is more popular than ever, as consumers prepare for the Rio Olympics and sports increase their international reach through TV and streaming. Opportunities for leveraging sales of food, drinks, tourism, sportswear and merchandise now need to take into consideration changing consumption habits as viewers shift to multi-screen sports watching and engage more with social media.
Download this report now to:
- Examine historic and forecasted growth of sports events revenue
- Identify changing consumer consumption habits
- Analyse the market impact of sporting events