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Brands no longer control the information available about their products. With a wealth of information online, consumers are more empowered in their shopping experience.
This presentation examines the shopping habits and preferences of the empowered consumer, exploring how retailers can better target this consumer group.
Download now to:
- Understand key behaviours of empowered consumers
- Learn how retailers can integrate customer reviews into social media marketing
- Explore empowered consumers channel preferences
Euromonitor International
Euromonitor International
Euromonitor International