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Consumers are increasingly moving towards the use of digital platforms for OTC consumer health products worldwide. However, manufacturers have been slow to adjust how they market and sell products online.
This report identifies opportunities and barriers in the OTC e-commerce market and how companies must learn to adapt their strategies in order to not get left behind.
Download now to:
- Identify future opportunities in the fastest growing markets for OTC digital purchases
- Learn how to target the new consumer with different advertising tactics
- Find out how the rise of private labels are impacting brand name product sales
Euromonitor International
Euromonitor International
Euromonitor International