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From the Bottom of the Pyramid to Emerging Middle Classes in Latin America

As the the emerging middle class swells in Latin America, businesses should start focusing on opportunities in the region. As economic stability improves and consumers' willingness to spend intensifies, there are plenty of opportunities for businesses to target this new consumer group. 

Download this white paper to learn:

  • Which countries in Latin America hold the most promise for your business
  • Different approaches for targeting emerging middle classes
  • How this new consumer group prioritises spending