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Create a systematic framework for sizing opportunities and reducing risk across client industries and geographies

For multinational companies selling into multiple industries and geographies, evaluating client industry potential, profitability and stability can be challenging. 

In this white paper, you will learn how to develop a systematic market research framework that serves medium to long term strategy needs. 

The framework will help answer questions such as:

  • Which industry and country should we target next?
  • How will our existing B2B clients fare in the future? 
  • What B2B clients are exposed to higher risk and/or opportunities?

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Free White Paper: B2B Market Attractiveness Evaluation - How to Size Opportunities and Reduce Risk