500 of the world’s top household names in FMCG use Passport to support their global strategies. Consumer goods manufacturers use Passport market research for annual reviews, strategic planning, target-setting, M&A
analysis, market entry, brand management, consumer segmenting, routes to market and sourcing and procurement.
Passport research includes:
Passport market size and trend research helps map your strategic outlook and set goals by region, consumer type and country, providing intelligence on M&A assessment, opportunity and market entry, market risk and competitive threats.
Insight into product and brand trends helps national and international marketing, sales and promotions operations add context to price monitoring, positioning and branding. Passport supports marketing and advertising claims and gain perspectives on product development, launches and brand performance.
Studying communities and lifestyles helps define the ever-changing consumer, feeding your marketing, insight and knowledge teams. Track the impact of social trends and update your economic and demographic outlook.
Market shares and company profiles are invaluable to every producer’s competitive intelligence work. We help benchmark peers and track competitors.
With research on products and distribution, we offer direct support to new sales and client relationships. Passport helps set relevant metrics to exploit the dynamics of old and new channels. Business developers enjoy better-informed communications with clients and sharper, benefits-led targeting of new customers.
Passport helps the analysis of supply-side trends, production and trade in raw materials and detailed analysis of the packaging and ingredients of consumer goods. This is used by procurement, sourcing, logistics and operations to understand their suppliers’ needs and to maintain competitive supply terms.