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Create a successful marketing strategy in the Americas using these alcohol industry market trends

Identify key market trends in the alcoholic drinks industry in 15 North and Latin American countries. This e-book outlines major trends in each country, pinpointing differences that are crucial to product development and marketing campaigns. 

Key Findings:

  • In 2013, every country in Latin America will see growth in per capita beer consumption, mainly driven by domestic standard lager reaching more emerging middle income consumers.  
  • Beer volumes continue to decline in North America as consumers look for value over volume through craft and premium offerings.
  • Wine consumption will increase by 10% per capita in both regions over 2012-2017.

Alcoholic drinks trends were identified for the following countries:

Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, México, Perú, United States, Uruguay and Venezuela.


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