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Analytics is where science meets business. We help our clients solve problems beyond the scope of traditional market research techniques:

  • Assessing category sale responsiveness to GDP or inflation.
  • Determining tipping points for categories in emerging markets.
  • Measuring the relative importance of different consumer demand drivers like income, price, habit persistence and demographics across geographies and product categories.
  • Identifying true substitutes for consumer products and the degree they compete for discretionary income.
  • Comparing social class spending across regions and categories.
  • Evaluating middle class spending in 1,000 key cities worldwide.
  • Quantifying competition between companies, tracking market competitive dynamics and measuring white spaces.
  • Organising likely future events into discreet and measurable scenarios.

Precise answers to vital business questions are more important than ever. We offer solutions through:

  • Our team of experts in statistics, economics, econometrics and data science.
  • Our in-depth understanding of industries, consumers and economies worldwide.
  • Over 115 million regularly updated statistics in Passport.

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