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In the last few years, important infrastructure and promotional investments in several Latin American countries have helped increased popularity for the region as a travel destination, especially among Chinese tourists.
Mobile has also played a major role within travel in Latin America. Businesses must better understand how these new mobile technologies are changing traveller's behaviour and their experiences while visiting the region.
In this report, learn:
- How heavy tourism infrastructure investments have transformed the region's image as a travel destination
- Chinese preferred destinations in the region and how to appeal to these tourists
- How businesses can better connect with travellers through mobile