The market for self-medication is evolving rapidly worldwide and is likely to look and feel unrecognisable in the near future. With a broader push towards personalisation, tracking and digital health, increasingly the consumer will take on a greater role in their own self-care.

Download this presentation to:

  • Learn how the movement towards self-care is stimulating the growth of health and wellness and supplementation categories
  • Track the evolution of consumer attitudes around healthy living and the adoption of digital technology
  • Examine how this changing consumer is affecting industry development, both within and adjacent to the over-the-counter and consumer health space

This presentation was prepared for the WSMI General Assembly 2017 


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