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B2B Strategy: Quantitative Analysis of Your Downstream Value Chain

This white paper exemplifies how to identify and prioritize revenue growth opportunities through data-driven analysis of the B2B marketplace. The paper presents publicly available data from National Statistics Offices and explains techniques used in analysing B2B client industries. 

It focuses on practical applications of available data, such as mapping value chains, sizing revenue potential from target industries, determining enterprise concentration and assessing price sensitivity. 

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